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The Future of Seniors Housing

Planning, Building and Operating Successful Housing Projects

Excerpt from book:

9,000,000 seniors in 2031: How you can benefit from the coming boom in senior housing

Statistics show that 25% of the 65+ population moves between one census year and the next. In 2013 that will mean 2,225,000 movers! Where will they all live? This book will help you tap that market, whether you are a for-profit or not-for-profit developer, an architect, a lender, a builder, an owner, or an operator.

You will learn:

  • Who moves, who doesn’t, and why.
  • How large a market area you can reasonably expect to appeal to.
  • What consumers in your market area can afford to pay for housing.
  • How a good market study can save you millions of dollars.
  • What marketing techniques have the most impact.
  • What unit types and amenities consumers prefer.
  • How you can fill your project up fast and reduce turnover.
  • How you can make sure you don’t just have satisfied residents, but very satisfied ones instead—research shows that they are the only ones who will recommend your project to their friends.

Kate Mancer, M.A., is one of Canada’s foremost market analysts in the seniors’ housing and health care field. Her company, Lumina Services, has conducted hundreds of market studies and needs assessments for all kinds of seniors’ housing projects—active adult, supportive housing, assisted living, and long term care. She is a frequent presenter at industry events.

the future of seniors housing

Available for purchase direct. Paperback, 142 pages.

$19.95

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What People Say...

Highly relevant content delivered by an experienced economist with a passion for the seniors housing industry.

As an entrepreneur, Kate Mancer has been pushing the envelope on seniors housing since relocating to British Columbia in 1991. Kate’s inquisitive nature, drive and commitment to the industry are second to none, and her network of industry experts is significant. Kate has often told me she will never retire, a statement that is totally believable given her thirst for new and innovative ways to understand and serve the ever-increasing seniors population.

Frequently expanding her research beyond the borders of BC, Kate attends conferences and workshops throughout North America and returns with insightful information and creative concepts that could be applied to the BC seniors housing market. Now readers will benefit from her enthusiasm, knowledge and vision through this book, which is loaded with information useful to both experienced developers and operators as well as newcomers to the industry. From seniors demographics to trends in development, and everything in between, this book has it all, making it a must read.

Carole Holmes, President & CEO
inSite Housing, Hospitality & Health Services Inc.
Kate Mancer has outdone herself. This book is an impressive industry guide, filled with research and insights priceless not only for novices but also for seasoned and active participants in the seniors housing industry. A must-read for anyone contemplating a new project or reviewing existing facilities, for lenders, investors, market analysts and so many others. In the current unforgiving market, Canada’s leading market analyst in the field has given us an indispensable tool for success.
Rita C. Thibault
AACI, P.App

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  • Services
  • Projects
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  • About Us
  • Blog
  • Contact
  • Books
    • The Magic of Life Lease
    • The Future of Seniors Housing
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