This book was published in 2010. It is based partly on one-on-one interviews with 160 residents of properties owned and operated by the BC Seniors Living Association, now part of the BC Care Providers Association. Although it’s a little dated it still provides a wealth of useful information.
Here’s an excerpt from the back cover.
You Will Learn:
- Who moves, who doesn’t and why
- What consumers want
- What consumers can afford
- How to determine the size of your market
- How a good market study can save you millions
- How to fill your project fast—and keep it full
- How to ensure that your residents are very satisfied
My One Regret
The one element of the book that makes me cringe a bit is the cover. One of the two people is holding a cane, a stereotype I would not consider if publishing the book in 2025. It’s not that older people don’t need and use canes—obviously many do. But 90% don’t, at least according to AI. One the other hand I wouldn’t illustrate a 2025 edition of the book with a downhill skier, notwithstanding the fact that the Seniors Ski Team in Whistler has 350 members aged 55+ – knowledge I gained while working on a market study there.
Future Blog Posts
There will be many because everything in the book is still relevant, even though some of the numbers are outdated. They will be updated of course but even more interesting are
Stay tuned!